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From The Blog
Deadlines drive donations
One of my favorite fundraising colleagues, John Donovan, once said, "Deadlines drive donations." As we approach the end of June, this truth can help your fundraising efforts. Many nonprofits in North America end their fiscal year in June. The end of a fiscal year is a...
Apple’s Privacy and your nonprofit’s email marketing
Have you noticed a change in your email open rates? Do they seem to have drastically increased? That increase isn't what you think. Apple's Mail Privacy Protection Even if you're not an iPhone user, you may remember all the news about a year ago when Apple shared its...
Stop telling fundraisers their goal is “more”
Enough is enough. Nonprofit leaders need to set actual fundraising goals. Unfortunately, nonprofit leaders rarely do. Rather than setting a clear goal, leaders pressure fundraising professionals to raise more. "More" is vague and immeasurable. "More" is unacceptable....